Content Studio: AI posts and video ideas
Content Studio sits next to the Social inbox. Prism's AI writes post and short-video ideas for your gym — the caption, the headline for the image, hashtags and, for videos, a scene-by-scene script — in your language of choice, or any mix of 19 languages. Prism then draws the post image with your logo and your colours, so headlines always render correctly — right-to-left scripts included.
Ideas come from the season and the local calendar, current fitness formats, and your own gym — which classes are filling up and which are empty. No member data is used.
What you'll do
Set up your brand kit once, generate ideas, then turn one into a finished post and share it.
You'll need: to be the owner, or have the messaging broadcast permission.
Steps
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Open the Social inbox and tap Content Studio (or find Content Studio in the menu).
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Open the Brand kit tab. Tick the languages posts should be written in and, where a language has more than one, pick the dialect your audience speaks. Set the tone of voice, your content themes, your audience, anything to never mention (prices, competitors), your platforms and the default image style. Tap Save brand kit.
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Go back to Ideas. Optionally type a topic — "Ramadan hours", "new spin class" — choose Mix, Posts or Videos and how many, then tap Generate ideas. Writing takes about a minute.
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Tap an idea. Each language has its own tab: check the headline that goes on the image and the caption, and edit anything you like.
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Choose an image style — Bold, Split or Minimal — and tap Add photo to use one of your own pictures (without a photo, your brand colours are used). The preview is exactly what will be exported.
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Tap Save & share image to export a 1080 × 1350 image and share it straight to Instagram, WhatsApp or anywhere else, with the caption attached. Copy caption copies the caption and hashtags; for video ideas, Copy script copies the shot list for whoever films it.
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Tap Approve when it is ready and Mark as posted once it is live, so the list shows what is still to do.
Plans and credits
| | Lite | Creator | Pro | Studio | |---|---|---|---|---| | Price | Included in every paid plan | $39 / location / month | $89 | $199 | | Ideas, captions, scripts, branded images | ✓ (up to 60 ideas a month) | ✓ | ✓ | ✓ | | Credits for AI images and video | — | 150 | 350 | 1,000 | | Coach avatars (with consent) | — | — | up to 3 | unlimited | | Remove the Prism credit | — | ✓ | ✓ | ✓ |
An AI image post uses 2 credits, a 15-second reel 15, a premium-model reel 50, a 30-second coach clip 20. Top-ups: 100 credits $29, 500 credits $119. AI images, AI video and coach avatars are rolling out after this first release.
What you should see
A list of ideas with a status on each — Idea, Draft, Approved, Posted — and, inside each, a finished, on-brand image in every language you chose.
If something goes wrong
- "Pick at least one language" — the brand kit needs at least one language ticked.
- The logo box shows your gym's name instead of the logo — no logo has been uploaded yet; add it under Settings → Gym profile & branding.
- Ideas take long or fail — generation takes up to a minute; if it fails, try again with fewer ideas.
Still stuck? Email hello@prismgym.com — include your gym name, the device, and a photo of what you see.