PRISM

Pricing

Transparent pricing. No surprises.

Four tiers, priced in pounds, listed on this page. No “Let's Talk” buttons. No hidden fees. No payment-processing markup.

Prism Studio

For the single-location operator who needs clarity, not clutter.

129£129/ month

Billed annually — £1,548 / year · ex-VAT

Members
Up to 300
Locations
1 location
Start 14-day free trial
  • Membership management
  • Class and session bookings
  • GoCardless direct debit collection (passthrough rates)
  • Card payments via Stripe
  • QR check-in and attendance
  • Branded member app (iOS + Android)

Email + chat (business hours)

Most popular

Prism Growth

Visibility and intelligence for the gym that's scaling.

219£219/ month

Billed annually — £2,628 / year · ex-VAT

Members
Up to 1,500
Locations
Up to 3
Start 14-day free trial
  • Everything in Studio
  • Up to 3 locations with unified dashboard
  • Advanced analytics and cohort retention
  • Marketing automation (email + SMS)
  • Full lead pipeline and sales CRM
  • Wearables integration (WHOOP, Apple Watch, Garmin, Fitbit)

Priority email, chat, phone (business hours)

Prism Enterprise

The operating system for multi-location fitness businesses.

429£429/ month

Billed annually — £5,148 / year · ex-VAT

Members
Unlimited
Locations
5 included · unlimited
Book a demo
  • Everything in Growth
  • Unlimited members and locations (5 included)
  • Gate access and turnstile control (Prism Access)
  • Smart lighting and HVAC automation (Prism Facility IQ)
  • White-label member app with your app-store presence
  • Multi-tenant data warehouse (BigQuery / ClickHouse)

Dedicated customer success manager, 24/7 incident support

Prism Prime

Bespoke deployments for councils, leisure trusts, and global operators.

Custom

ex-VAT · UK customers

Members
Unlimited
Locations
Unlimited
Contact sales
  • Everything in Enterprise
  • Dedicated cloud or on-premises deployment
  • Bespoke integrations and custom modules
  • Franchise Hub: multi-brand, multi-tenant management
  • Corporate memberships and B2B portal
  • UK public-sector procurement framework compliance (G-Cloud, CCS)

Named technical account manager, 24/7 support, quarterly business reviews

ex-VAT · prices shown in GBP · updated 23 April 2026

Feature matrix

Every feature, by tier.

Click a category to expand. The table below is the complete published feature list — nothing is hidden behind a sales call.

FeatureStudioGrowthEnterprisePrime

Membership managementIncludedIncludedIncludedIncluded
Class and session bookingsIncludedIncludedIncludedIncluded
GoCardless direct debitIncludedIncludedIncludedIncluded
Card payments (Stripe)IncludedIncludedIncludedIncluded
QR / digital check-inIncludedIncludedIncludedIncluded
Digital waiversIncludedIncludedIncludedIncluded
Staff + role managementIncludedIncludedIncludedIncluded

Standard reportsIncludedIncludedIncludedIncluded
Cohort retention analyticsNot includedIncludedIncludedIncluded
Weekly owner briefingNot includedIncludedIncludedIncluded
AI churn predictionNot includedAdd-onIncludedIncluded
Custom dashboards + SQLNot includedAdd-onAdd-onIncluded
Multi-tenant data warehouseNot includedNot includedIncludedIncluded

Bluetooth smart lockersNot includedAdd-onAdd-onIncluded
Smart lighting / HVACNot includedAdd-onAdd-onIncluded
Turnstile + kiosk accessNot includedAdd-onAdd-onIncluded
Real-time capacityNot includedAdd-onIncludedIncluded

Branded member appIncludedIncludedIncludedIncluded
Wearables integrationAdd-onIncludedIncludedIncluded
White-label app (own app store)Not includedAdd-onIncludedIncluded
Class waitlistsIncludedIncludedIncludedIncluded
Marketing automation (email + SMS)Not includedIncludedIncludedIncluded

Technogym integrationNot includedIncludedIncludedIncluded
API access (read)Not includedIncludedIncludedIncluded
API access (read + write)Not includedNot includedIncludedIncluded
SAML / SCIM SSONot includedNot includedIncludedIncluded
Custom integrationsNot includedNot includedIncludedIncluded
Franchise HubNot includedNot includedAdd-onIncluded
Multi-location dashboardNot includedUp to 35+ includedUnlimited

Email + chat supportIncludedIncludedIncludedIncluded
Phone supportNot includedIncludedIncludedIncluded
Dedicated success managerNot includedNot includedIncludedIncluded
99.9% uptime SLANot includedNot includedIncludedIncluded
Custom SLA (99.99%)Not includedNot includedNot includedIncluded
G-Cloud / CCS procurementNot includedNot includedNot includedIncluded

Add-ons

Modular. Only pay for what you plug in.

Hardware is passthrough cost. Monthly fees scale per location (or per unit for lockers). Most add-ons are included on higher tiers.

  • Prism Lockers

    Bluetooth smart locker assignment, expiry, and audit trail.

    Monthly
    £49 per 50 lockers
    Hardware
    £199 per locker (one-time)
    IoTFrom growth

  • Prism Facility IQ

    Smart lighting, HVAC, and energy automation tied to occupancy.

    Monthly
    £29 per location
    IoTFrom growth

  • Prism Access

    Turnstile control, kiosk check-in, and real-time capacity.

    Monthly
    £79 per location
    Hardware
    £1,499 per turnstile + kiosk (one-time)
    IoTFrom growth

  • Wearable Connect

    WHOOP, Apple Watch, Garmin, Fitbit — live member biometrics.

    Monthly
    £39 per location
    DataFrom studio

    Included in Growth and above.

  • Member Intelligence

    AI churn prediction, retention scoring, and next-best-action recommendations.

    Monthly
    £59 per location
    DataFrom growth

  • Brand Plus

    White-label member app published to your own App Store and Play Store accounts.

    Monthly
    £129 per location
    BrandFrom growth

    Included in Enterprise and above.

  • Corporate Memberships

    B2B portal for company wellness programmes, invoicing, and SSO.

    Monthly
    £49 per location
    RevenueFrom growth

  • Franchise Hub

    Multi-brand, multi-tenant management for franchise groups.

    Monthly
    £299 per group
    ScaleFrom enterprise

  • Technogym Deep Connect

    Equipment-level telemetry from every Technogym touchpoint in the club.

    Monthly
    £79 per location
    IntegrationsFrom growth

  • Analytics Plus

    Custom dashboards, ad-hoc SQL, and ClickHouse data mart access.

    Monthly
    £99 per location
    DataFrom growth

ROI calculator

Model the Year 1 return against what you pay today.

Conservative defaults. Tune the assumptions and share the outcome with your finance team — the link preserves your inputs.

Model your Year 1 return

Conservative: 25% churn reduction, £60/mo avg membership, straight software-cost comparison.

locations
members
£
/ month
%
Advanced assumptions
£
/ month / member
%
Recommended tierGrowth
Total members modelled1,200
Software cost today£8,160 / year
Prism cost£2,628 / year
Annual software saving£5,532
Retention uplift value£8,640

Projected Year 1 ROI

£14,172

12.0 members retained per month · Model tuned by your inputs

Book a demo with these numbers

Payment processing

Zero markup. Always passthrough.

Rates shown are what our providers charge — nothing above added. Move to our in-house direct debit on Enterprise to shave a further 0.1% off.

Direct debit

GoCardless

1% + 20p (capped £4)

None (passthrough)

In-house from enterprise: 0.9% + 15p

UK cards

Stripe

1.5% + 20p

None (passthrough)

EU 2.5% + 20p · Non-EU 3.25% + 20p

BACS bank transfer

In-house

No fee

Passthrough

Available on Enterprise contracts.

Questions

Contract and billing FAQ

Still deciding?

Compare against MindBody, Glofox, and ClubWise with side-by-side rates, or book a demo and we'll model the switch against your numbers.

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